Sonnet 73 Essays (420 words) - Sonnet 73, Sonnet 7, Sonnet 63

Sonnet 73 Poetry is a common medium for people to express love. Sonnets are almost always about love. William Shakespeare's "Sonnet 73" is no exception. Senti-ments of love along with those of against and death are expressed through the use of figurative language. The poem is organized in such a way that, as it progresses, the reader feels the author approaching death as the use of carefully chosen meta-phors that give "Sonnet 73" such powerful imagery. In the beginning of the poem the author uses the metaphor of autumn to stand for his progression in years. Just like the leaves change and fall from the trees, the author has changed and lost his youth. The author next states a compari-son of his aging to a sunset: "In me thou seest the twilight of such day/ As after sunset fadeth in the west" (lines 05-06). Here "sunset" represents dying. The next metaphor compares night, which occurs after sunset, to death. "Which by and by black night doth take away/ Death's second self that seals up all in rest" (07-08).It is important to note that the author has changed his focus from aging, to dying, to death, and narrowed his scope to the close of one day (05). In the final quatrain the author speaks of a "deathbed" of ashes (10-11). These ashes can be interpreted as the ashes of his youth. Those ashes had once been the "fuel" of the man's youth, that which provided his youthful energy. But now, they are now the place where the dying fire of his youth and strength dwindles to nothingness. It is the final couplet of "Sonnet 73" that first mentions love. The entire poem is written to someone, probably a lover or a loved one. The last two lines, however, seem to appear to sum up the relationship: "This thou perceiv'st, which makes thy love more strong// To love that well, which thou must leave ere long" (13-14). Here the author is saying that even though he is so close to death, the lover still loves him. The author's advanced stage on life actually makes the love "more strong" (13), even though the lover knows that the author will not be around much longer. Although the author spends much of the sonnet speaking of aging, dying, and death, there is still an element of love. The poem addresses a lover of the author through figurative language and metaphors. The organization of the poem makes a steady progression from images of aging, to dying, to death, and ulti-mately to love. "Sonnet 73" is a love poem with images of aging and death.

Evidence Based Corrections essay

Evidence Based Corrections essay Evidence Based Corrections essay Evidence Based Corrections essayCommunity supervision can be viewed as an integral part of community based corrections since the instituting of probation more than 100 years ago. Evidence based principles in community based corrections are focused on promoting special programs that can help offenders to change their behavior, beliefs and values. According to Leanne Alarid and Rolando Carmen (2014),â€Å"most offenders can be effectively held accountable for their crimes at the same time that they fulfill legitimate living standards in the community† (p.1). Today many community corrections serve as to address a wide range of problems associated with offender accountability, offender risk/need reduction and safety issues. The strategies used to meet these needs include evidence-based practices, which mean that they require effective interventions for which â€Å"there is consistent and solid scientific evidence† (Alarid Carmen, 2014, p.1). According to researchers, more than a half million juveniles are under community supervision as a result of violent or delinquent behavior† (Borum, 2003, p.114), while the number of adult offenders under community supervision is larger. Researchers have found that treatment can reduce their risk of reoffending due to the application of effective interventions, focusing on criminogenic treatment targets and using the proper treatment strategies. To improve community based practices, it is necessary to conduct regular and developmentally informed risk an needs assessments using the proper assessment tools.The major goal of this paper is to analyze evidence based principles in community based corrections in the supervision of offenders. Special attention should be paid to the discussion about the case plan, targeting criminogenic needs through programming, and use of validated risk/needs assessment tools. It is necessary to consider using the â€Å"Eight Guiding Principles for Risk/Recidivism Reduction.†The case plan targeting criminogenic needs through programmingIn order to formulate effective case plan for offenders, it is very important to improve case management practices, which should be focused on the court requirements and the proper strategies to meet these requirements, involvement of relevant staff and services, identification of the level of agreement to achieve the established goals and improve the process of assessment and progress monitoring (Taxman Belenko, 2012).   Offenders require the individualized approach to providing community based practices because their risk levels are different. As a result, they may have different criminogenic needs. Special programs should be designed and implemented to addresses these needs (Borum, 2003; Singer et al, 2012).The term â€Å"criminogenic needs† can be defined as â€Å"attributes of offenders that are directly linked to criminal behavior† (Singer et al, 2012, p. 23). Criminogenic needs should be addressed by effective correctional treatment, which should be included in the development of a comprehensive case plan. In other words, if a treatment is not targeting criminological needs, it is considered to be counterproductive and ineffective. The case plan should target criminogenic needs through programming (Alarid Carmen, 2014).The National Institute of Corrections (NIC) has developed the proper strategies through the study of community corrections field. In 2004, the basic principles in evidence based practices were outlined to be use of corrections (DeLisi Conis, 2012). These eight guiding principles are considered to be effective in reducing offender risk and recidivism:First, assessment of actual risk/needs using the proper assessment tools or instruments (Taxman Belenko, 2012);Second, enhancement of intrinsic motivation in order to improve the outcomes of the selected interventions (Taxman Belenko, 2012);  Third, providing target interventions which should be based on:Risk Principle: selecting the proper supervision and treatment resources in order to address the needs of high risk offenders;Need Principle: the selected interventions should targeted to criminogenic needs;Responsivity Principle: it is required to be â€Å"responsive to temperament, learning style, motivation culture and gender when assigning programs† (Taxman Belenko, 2012, p. 47).Providing Dosage: it is necessary to â€Å"structure 40-70% of high risk offenders’ time for 3-9 months† (Taxman Belenko, 2012, p. 47);Providing Treatment Practices: it is necessarily to be focused on the integration of treatment into the full sentence requirements of offenders.Fourth, providing skill training with the directed practice through the application of the proper Cognitive Behavioral Treatment Methods;Fifth, increasing positive reinforcement;Sixth, engaging the ongoing support in natural communities;Seventh, providing the appropriate measurement feedback(Taxman Belenko, 201 2).For each of the above mentioned principles, specific procedures should be outlined and detailed practices should be described for effective implementation. According to researchers, these recommended principles for reducing offender risk and recidivism â€Å"recognize the difficulty and complexity of changing staff and agency culture and practice, and the multiple levels at which change may be needed† (Taxman Belenko, 2012, p. 47). It is necessary to pay due attention to offender level, agency level and system level. According to researchers, high risk offenders would benefit from cognitive behavioral programs, which help to meet the criminogentic needs like antisocial behavior and antisocial beliefs, problems with self- regulation and self-control, antisocial peers and personality traits. In general, implementing high quality case management plan requires the proper quality control practices, such as the appropriate administration of assessment tools, effective case plan ning practices, cognitive and behavioral programming, improved individual communication, and the use of risk reduction techniques (Taxman Belenko, 2012; Leukefeld et al., 2011).The use of validated risk and needs assessment toolsIt is necessary to use validated risks/needs assessment tools. Researchers believe that valid assessment of risk and needs helps to improve the efficiency of evidence based practices in community based corrections. It is crucial to provide the appropriate clinical information, which should be used in case planning (Alarid Carmen, 2014; Leukefeld et al., 2011). Although many researchers state that recent studies show considerable gaps in many community-based programs and practices and the use of the assessment tools that have been not validated, there are many positive outcomes that affect the quality of community based practices. The most popular tools include:The Risk and Need Responsivity Model is effectively used for offender assessment and service plan ning. This tool is based on personality and social psychology theory. This tool pays due attention to the assessment of individual characteristics of offenders that predict antisocial behavior, which leads to criminal activity (Leukefeld et al., 2011)Level of Supervision Inventory-R is an effective assessment tool that is used for classification and management of offenders in the community setting and in correctional institutions. The major goal of this tool is to be focused on theory (the R-N-R principles) in order to address the needs of offenders. This tool is comprised of several scales that help to measure different risk and needs areas: education opportunities, employment opportunities, criminal history, personal characteristics and attitudes, family conditions, accommodation quality, alcohol/drug abuse problems,   (Leukefeld et al., 2011).Wisconsin Risk/Needs Assessment Tool is one of the effective risk assessment tools, developed to meet the needs and requirements of commu nity based practitioners. This tool is based on the application of static risk factors, such as the age of an offender at his/her first conviction, the total number of supervision periods, the number of revocations, the number of changes in address information in the previous 12-24 months, etc. The information can be taken from the offenders’ investigation report (Leukefeld et al., 2011).According to researchers, â€Å"given that the purpose of a risk assessment instrument is to differentiate offenders by low, medium and high risk, a good assessment instrument can correctly do this significantly better than chance† (Alarid Carmen, 2014, p. 95). Well-developed case management systems help the staff members to provide effective supervision practices based on the proper risk and needs assessment tools.Conclusion  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thus, it is necessary to conclude that community supervision is an integral part of community based corrections. It h as been found that offenders benefit from community supervision much more than from incarceration. There are eight guiding principles for reduction of offenders’ risk/recidivism, which include increasing positive reinforcement, effective skill training with directed practice, target interventions, enhancement of intrinsic motivation, risks and needs assessment, feedback measurement, measurement of relevant practices, and providing engaged support in community. When focusing on the assessment of risk and needs of offenders, the proper assessment tools should be selected to improve community based practices, including therapeutic treatment interventions.

Financial and Strategic Management of Projects Wk11 Essay

Financial and Strategic Management of Projects Wk11 - Essay Example Ethics must be considered by project managers in their planning for projects. A project that has a good budget, reasonable time allocation, and all the necessary resources to complete a project successfully can fail due to a lack of ethics among the team players. A case study of a firm that went form market leader to becoming at the time the biggest bankruptcy in United States history due to a lack of ethics in the Enron scandal. Project management is very important towards the success of a multinational corporation. Back in the late 1990’s Nike Corporation faced some serious problems due to the lack of ethical conduct of the project managers overseeing the foreign manufacturing operations of Nike. The firm lost millions of dollars in revenues due to the bad publicity from the revelation that Nike was running sweatshop manufacturing operations. During the past decade the business world has realized the importance of corporate social responsibility. Changes in customer tastes and expectations have made companies producing green products one the fastest growing industries in the United States and abroad. For instance in the car industry automobiles that used hybrid or electric technologies have soaring demands in the marketplace. In 2010 the total sales of hybrid vehicles in the United States were 28,592 which accounts for about 2.5% of total auto sales in the industry (Hybridcars, 2011). A project manager has to take into consideration the environmental impact of a project. During the past century the industrial world has caused great damage to the environment due to pollution its activities have caused. Global warming, deforestation, and food scarcity are some of the problems our society faces in the coming decades. A financial strategy that can be used to give back to the community is donating a fixed percentage of the revenues of a firm. A

About Prometheus Bound Essay Example | Topics and Well Written Essays - 500 words

About Prometheus Bound - Essay Example When asked Prometheus denied Zeus the information he held regarding who it would be that threatened the throne of Zeus, so as punishment he was bound by shackles to a great rock. In Prometheus Bound (n.d.), Prometheus must come to terms with his own limitations in power, but demonstrates that Zeus has limits as well. Prometheus was a god, but felt he had little influence in the matters of the Gods. Prometheus, known as the teacher of all arts, suffered at least partially because of his aid to humankind. Prometheus was fond of humans and, wishing them to flourish, took fire from the gods and gave it to the people. The fact that Prometheus cared deeply about the human race was in strong contrast to how Zeus felt, and was a main point of disagreement between the two. Prometheus described Zeus’s feelings toward humankind when he stated, â€Å"It was his wish to wipe out man [sic] and rear another race† (Aeschylus 6}. For this reason, Prometheus defied the divinity and super ior knowledge of Zeus. If Prometheus were given absolute power, he would be ensured that tyranny would fall and justice reign supreme over the gods and the human race.

My Synthetic Journey Essay Example | Topics and Well Written Essays - 500 words

My Synthetic Journey - Essay Example I say again "The streets are always wet, my ashes can hardly fly and make a nuisance of my dark overcoat". But it is a matter of no importance, I decided then and there. The wet floor becomes puddles at places, and I try to skip them by and nibble at the only question that nags my mind "Am I really regular" I try to dally with the answer for bedtime soporific musings. Then I think, If I must go home now, there will be so much to do with the rest of the day. For instance, I will have to avoid being alone amidst the whole of the neighborhood, praying before dinner, holding hands across fences or already making love in their kitchen. In the street, I only need to fear the rain and the sky that is chequered with the fate of the stars. It is never regular and yet always the forgotten limit. The street is now a little darker; every window looks warm and lost in velvety warmth that has withstood the daylights assault. There! that's my home, my house, and my shelter. I will have the darkness to stir from the porch to the bed till I leave a wake of flooded ennui. I am lost within my own rhythm of chores. A sensitized journey along the streets to the unique shelter that I call my home is undergone and homeostasis is reached for the day until the day begins again and I start from the same point. I was supposed to know you by name, but I shall call you 'My synthetic journey'.

Vodafone Analysis: Marketing Mix, SWOT and PESTLE

Vodafone Analysis: Marketing Mix, SWOT and PESTLE OBJECTIVES OF THE BRAND AUDITING To know the these days market scenario of Vodafone Cellular Services w.r.t. not only the Indian, on the other share extremely for the field wide Cellular Services. To know the Marketing-Mix of the Vodafone Services. To find elsewhere the customer response for the Vodafone Services. BACKGROUND OF THE CELLULAR Utility INDUSTRY In November of 2006, India reached 100 million GSM subscribers. This places it at 3rd, persist China and Russia, in national subscribers to GSM. All told, there are 140 million cellular subscribers in India. With a total population of 1.1 billion, this system that 12.7% of the population uses cell phones. Compare this to China, with 449 million subscribers and a population of 1.3 billion, with 34.5% saturation. Both countries have cellular concentrations in their major cities, with some spotty coverage in outskirt villages. If you contemplate at this graphic, youll see that the major cities of Delhi, Mumbai, Kolkata, and Chennai cause up about 20.7% of cellular usage. Not only does the native land have margin for growth, on the other artisan the governments rationale is to have 500 million subscribers by 2010. GSM will provide the course of action for this duration as will expansion of companies enjoy Texas Instruments. With that in meaning, finding an entrance into the Indian cellul ar market can be difficult. So, many of the companies have operations in other countries and are not a pure play. Hutchison Telecom Int Ltd (HTX) is a multinational society based in Hong Kong, whose Indian manner, Hutchison Essar, has an impressive 25% market knowledge in Delhi, Mumbai, Kolkata, and Chennai. They extremely have an impressive presence in the smaller cities and more rural areas of India. Their business in India is just a parcel of the puzzle, as Hutchison Telecom has operations in a number of Asian markets. HTX isnt the meaning to enter into this market, as they are looking to sell off the Hutchison Essar division, for 14 billion USD. Maxis Communications BHD [5051.KU], U.S. private-equity kingdom Texas Pacific Quota [TPG.XX], Vodafone Plenty PLC (VOD), Indias Reliance Communications Ltd. [532712.BY], and Indias Essar Quota are among those interested in buying the native land. Whoever buys this division will ease from the strong market presence, GMS capability and duration practicable. A kingdom with a mini footprint in the cellular market is Mahanagar Ring Nigam Ltd (MTE), which trades in ADRs on the NYSE. Unfortunately, they have a petty market presence (2.3 million subscribers) and offer cellular servicing only in Delhi and Mumbai. Land-line call services bring in the majority of their revenue. Revenue from mobile services only brought in 10% of their revenue in the persist fiscal year. Between March and November, their cellular subscribers have grown 21%. The cellular market in India stands to facilitate their duty and if they can increase the scope of their internet services, the credible of that market will extremely facilitate them. COMPETITIVE Subject OF CELLULAR SERVICES IN INDIA Airtel is ranked number one in terms of building brand equity. Vodafone is ranked second in maintaining reliability, knowledge, esteem. The brisk competitor of Vodafone is Airtel followed by Sense, Tata, Reliance and BSNL. Brand equity can be managed by stressing on brand loyalty, creating brand responses .i.e. how customers respond to the brand marketing career, focusing on the customers personal impression and probation, by increasing brand quality .i.e. services that are been provided by Vodafone ,brand credibility .i.e. the kingdom should have a beneficial reputation in the minds of the customers. Airtel is in a superior way than Vodafone in terms of Brand Reputation bill. Vodafone is having highest Brand equity valuation in the Indian Cellular Services Industries. Airtel This kingdom was established in 1995 by Sunil Mittal as a Universal Limited Gathering, Airtel is the largest telecom overhaul provider in Indian telecom sector. With market capitalization of over Rs. 1,360 billion, Airtel has 31% of total market knowledge of GSM servicing providers. Providing GSM services in all the 23 circles, Airtel was the first private player in telecom sector to connect all states of India. Extremely, Airtel is the first mobile overhaul provider to introduce the generation prepaid services and electronic recharge systems. After establishing itself in the domestic market, Airtel is these days spreading its wings in US by providing its mobile overhaul under the reputation call home to the NRIs. Having achieved huge success in mobile services- postpaid and prepaid- Airtel has at once entered fixed-line telephony providing broadband services in 92 cities across India. The society has an optical fiber network of 35,016 km and a customer mould of 35,440,406 GSM mobile and 1,819,083 broadband subscribers. About Vodafone The society was formed in 1984 as a subsidiary of Racal Electronics. By 1991, it was a separate class, known by its present reputation, and with its first controlled overseas development in Malta. A combination of acquisitions and partnerships with other networks has made Vodafone the worlds largest mobile telecommunications society, with equity interests in 26 countries across five continents and partnerships in another 14. Vodafone is teaching itself quickly to have a deeply ingrained customer understanding in line to cause it nimble while developing the scale, scope, and potency of a large multinational. The focus on customer understanding and segmentation knowledge is highly salient to insure that Vodafone doesnt get sluggish and is able to deliver on customer needs rapidly. Vodafone is the worlds largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 25countries worldwide across 5 continents 40 partn er network with200 million customer worldwide. Vodafone is a public limited convention with listings on the London and Virgin York stock exchanges. Global recognition of the Vodafone brand is growing as the gathering rolls elsewhere its identity into modern markets. On the other share, it retains limited names and imagery in markets where this is authentic to maintaining the trust of customers. To relieve promote its image worldwide, Vodafone uses leading sports stars from high profile global sports, including David Beckham and Michael Schumacher. Basically our objectives were to find elsewhere the behaviors of the consumers towards the Quality of the product. After the cost of the product. After the acceptable presentation of the product which includes the utility. If the consumer is after or comes for particular product and why, either by rationale of of effective advertisement on the media enjoy television or info papers or other means of advertisement. Vodafone Essar in India is a subsidiary of Vodafone quota commenced transaction in 1994 when its predecessor Hutchison telecom acquired cellular licenses for Mumbai. These days it has operations in 16 circles covering Indias mobile customer mould with 34.1 million customers. Vodafone Essar under hutch brand has named the most respected telecom society best mobile servicing in native land. They are most effective creative advertiser of the year. Vodafone has partner with Essar plenty as its principal joint venture partner for Indian market. Vodafone launched there brand across in India on 21st September 2007 Essar plenty has diversified Office Kingdom with governance in manufacturing as well as utility sector. Steel Force Potency Indication Shipping logistics Constructions Mission Statement We will be the communications leader in an increasingly connected area Vodafone Quota Plc is the worlds influential mobile telecommunications kingdom, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Companys subsidiary undertakings, joint ventures, associated undertakings and investments. The Groups mobile subsidiaries manipulate under the brand term Vodafone. In the United States the Groups associated undertaking operates as Verizon Wireless. During the persist two financial years, the Quota has extremely entered into arrangements with network operators in countries where the Parcel does not hold an equity stake. Under the terms of these Partner Network Agreements, the Quota and its partner networks co-operate in the development and marketing of global services under dual brand logos. At 31 December 2008, based on the registered customers of mobile telecommunications ventures in which it had ownership interests at that h our, the Plenty had 289 million customers, excluding paging customers, calculated on a proportionate target in accordance with the Companys percentage polity in these ventures. The Companys ordinary shares are listed on the London Stock Interchange and the Companys American Depositary Shares (ADSs) are listed on the Virgin York Stock Interchange. The Gathering had a total market capitalization of on all sides of  £74 billion at 31 December 2008. Vodafone Portion Plc is a regular limited society incorporated in England under registered number 1833679. Its registered office is Vodafone Habitat, The Connection, Newbury, and Berkshire, RG14 2FN, England. Vodafone is the worlds largest provider of voice and string letter services to consumers and enterprise customers. The society employs about 66,000 community on all sides of the existence. The native land headquarter is situated in Berkshire, UK. Vodafone operates through single reportable business segment: servicing of communications services and products. At the speck of March 2007, the native land had 206 million customers worldwide. (Vodafone, 2007) VODAFONES STRATEGIC OBJECTIVES Revenue stimulation and cost reduction in Europe Innovate and deliver on our customers total memo needs Deliver strong activity in emerging markets Actively manage our portfolio to maximize returns Align capital structure and shareholder returns policy to strategy Key issues and problems Key issues and problems for Vodafone insert how the kingdom manages to coordinate its growth and to maintain its competitive servicing in the dramatically changing market area of the dynamic telecommunication sector. BRAND ELEMENTS OF VODAFONE VODAFONES BRAND MANTRA Vodafones internal brand mantra is simple and memorable. It stands for Prize, Reliability and Innovation. It is referred to throughout all business activities across the existence. BRAND Bill BRAND PERSONALITY OF VODAFONE A series of virgin corporate values and four desired brand personality traits for Vodafone were identified: Energetic Passionate Proactive Expert To instill the contemporary brand personality traits within the attitudes of employees at Vodafone, NKD chose a teaching pathway that involved hands-on experiential learning using a range of sensory techniques. At each learning interval, employees were immersed in a friendly, themed existence which exuded the virgin Vodafone brand personality. NKD focused on three core programmers to reinforce the modern kingdom branding. A series of live events called Winning Together was used to inspire the companys 400 retail employees and equip them with world-class sales skills. This has by target of become the induction program for all modern retail employees. All shop managers and limited area managers attended a two-day session called Salient Together, which provided leadership and governance skills designed to be applied back in the workplace. Staying Together was a live subject of key community processes, transforming them where necessary to reflect the modern retail promise, brand person ality and society culture. VODAFONES PERSONALITY CAMPAIGN Strengths Influential Consistent Integrated Weaknesses Not own able Not sustainable Vodafones brand essence is: Red: For the prize and spirit. Rock Solid: dependable and empathetic Restless: always challenging to improve and career funny. COMPETITIVE Utility The competitive utility of Vodafone Services was that, that it is equally strong as Mobil ink on the other share at an affordable bill. This function possesses some kind of uniqueness which the other brand does not possess. Which differences to promote Not all brand differences are salient or worth-while not every difference makes skilled differences are primary or worth-while not every difference practise a beneficial differentiator. Each difference has the feasible to draw up society costs as well as customer benefits .therefore; the kingdom must carefully appropriate the ways in which it will distinguish itself from competitors. A difference is valuation establishing to the extents that it satisfies the later criteria: Affordable: Our services are a unique in many aspects; one of them is the valuation. We have offered our comment services at low cost than the other services. We are able to do this by target of of the virgin technology, equipments, and accessories. The contemporary techniques relieve us to minimize the valuation in the tea production. Influential: The difference delivers a highly valued facilitate to target buyer. Superior: The difference is superior to other ways that customers might receive the same facilitate. Communicable: The difference is communicable and visible to buyers. Preemptive: Competitors cannot easily draw up the difference. Profitable: The product must provide a authentic advice to consumer. With a large market knowledge in Indias major cities and presence elsewhere of the cities, they will be able to capitalize on Indias cell call expansion. Hutchison has said that it will not select anything less than 14 billion and assorted think that the offers are creeping closer to 20 billion. Vodafone is a major player in this acquisition, on the other artisan they have some hurdles to overcome. Vodafone has levy forward a non-binding offer of 16.5 billion, on the other share Essar has a chance to match this, and with the backing of Reliance Communications, the ante could come close to 20 billion. Essar Groups these days 33% stake in the society gives them salient influence if Vodafone were to try to practise changes to the society post-acquisition. If Vodafone does really get Hutchison Essar, the knowledge valuation might drop pending the final purchase cost. I would wait and examine the outcome of this before making a move on Vodafone. If its shares drop when the offer is announ ced, I would pick them up. The street meaning Vodafone spent extremely all the more when it acquired Turkeys Telsim Mobil Telekomunikasyon, on the other share Vodafone quickly turned that native land on all sides of and it is in a all the more in a superior system position. Facing cellular saturation in the European market, Vodafone has found acceptable activity credible in emerging markets and acquiring Hutchison Essar would only strengthen its office as Indias cellular market begins to explode. VODAFONES MARKETING MIX -4PS A longer reputation marketing strategy is underpinned by careful planning and a successful marketing mix. The marketing mix is a combination of many features that can be represented by the four Ps. Product features and benefits of a skilled or utility Place where the acceptable or servicing can be bought Valuation the valuation of a acceptable or utility Promotion how customers are made aware of a skilled or overhaul. Product A product with many different features provides customers with opportunities to chat, play games, dispatch and appropriate pictures, moderate ring tones, select string about travel and sporting events, hire billing string and soon impression video clips and dispatch video messages. Vodafone live! Provides on-the-move string services. Place Vodafone UK operates over 300 of its own stores. It extremely sells through independent retailers e.g. Machine ring Warehouse. Customers are able to examine and practice products they are considering buying. Community are on labourer to ensure customers needs are matched with the correct product and to explain the different options available. Bill Vodafone wants to practise its services accessible to as assorted community as practicable: from the young, through apprentices and high powered business executives, to the more mature users. It offers various pricing structures to suit different customer groups. Monthly reward plans are available as well as prepay options. Call users can top up their telephone on dossier. Vodafone UK gives NECTAR reward points for every  £1 spent on calls, subject messages, picture messages and phone tones. Promotion Vodafone works with icons such as David Beckham to communicate its brand values. Above the list Advertising on TV, on billboards, in magazines and in other media outlets reaches large audiences and spreads the brand image and the comment extremely effectively. This is known as above the borderline promotion. Below the dossier Stores have special offers, promotions and speck of sale posters to attract those inside the stores to purchase. Vodafones stores, its products and its staff all project the brand image. Vodafone actively develops skilled regular relations by sending press releases to national newspapers and magazines to explain contemporary products and ideas. BRAND AND CUSTOMER COMMUNICATIONS Among all the Brand most powerful brands ranking is Ranked 9th globally. Vodafone has continued to focus on delivering a superior, consistent and differentiated customer participation through its brand and communications activities. A virgin Marketing Framework has been developed and implemented across the office, which includes a contemporary vision of expanding the Groups category from mobile only to total communications to be the communications leader in an increasingly connected existence. Brand and customer participation continues to implement Vodafones promise of helping customers cause the most of their interval. The brand utility has extremely developed a methodology to develop competitive limited market brand positioning, with limited brand positioning projects these days implemented in 12 markets. To enable the consistent practice of the Vodafone brand, a fix of guidelines has been developed in areas such as advertising, retail, online and merchandising, all including naked truth on how to cause the brand duty across every touch speck. By rationale of June 2006, eight markets have implemented the global retail base. In September 2007, Vodafone welcomed India with the Hutch is these days Vodafone campaign. The migration from Hutch to Vodafone was one of the fastest and most comprehensive brand transitions in the novel of the Plenty, with 400,000 multi brand outlets, over 350 Vodafone stores, over 1,000 petty stores, over 35 mobile stores and over 3,000 touch points reframed in two months, with 60% completed within 48 hours of the regulate. Vodafone regularly conducts Brand Health Tracking, which is designed to measure the brand performance against a number of key metrics and practise insights to facilitate the polity of the Vodafone brand across all Vodafone branded operating companies. This tracking has been in place by rationale of 2002 and provides continuous historical list against key metrics in all 19 Vodafone branded operating markets. Each operating society manages a interpret that complies with the standards and methodology fix by Vodafone Plenty Insights. An external accredited and inde pendent market trial aggregation provides global coordination of the methodology, reporting and subject. As a result of these activities the Vodafone brand is these days ranked number 11 in the Brand Top 100 global brands record, recently published in The Financial Times, with an estimated bill attributable to the brand of  £18.7 billion. For the 2008 financial year, Vodafone brand preference among its own users reached 81.9%, up 2.0 percentage points on the previous financial year, and a performance level that is 1.0 percentage speck higher than its closest competitors. In addition, the brand control among non-users of the brand has increased in the 2008 financial year to 33.5%, 1.8 percentage points above its market knowledge. STP Controversy Segmentation Mode Generation Overhaul usage Area of customer Duration of overhaul Geographical poser Targeting Vodafone is adopting a multi segment approach. They are offering a series of differentiated products to their respective market. Habitat calling cards for the family of those professionals who used to business abroad. Rs. 10 recharge for mini users. Cheap SMS facilities for youth. Facilities for circle users. Positioning -Where you go network follows you. Hutch as a brand always tried to connect with consumers in simple honest authentic transaction, while Vodafone is more young fun brand. So consumers will scrutinize a shift reflecting a more vibrant brand. The pug actor Irfan Khan will be retained for the brand promotion. They are talking about the exclusively of the network services they are offering to customers. Stores Mass media coverage Innovative distribution to reach customer Exclusive shops Hubs spoke Associate distributor Customer function Shop call centers Vans Relieve desk BRAND POSITIONING OF VODAFONE IN 1997-98 Brand Positioning of Vodafone currently VODAFONES POSITIONING OPPORTUNITY Differentiate the market using two vastness: service and consumer mindset. Telstra, as the traditional market leader, was perceived to have an audience comprising a conservative and older mindset. Its communications reinforced this perception. Optus with a servicing focus was increasingly becoming a conservative son of Telstra. BRAND EQUITY Probation OF VODAFONE Vodafone stands 9th position among all over the worlds brands in the terms of brand valuation. Points of Parity and Points of Difference of Vodafone Airtel Points of Parity Both the brands have same pricing strategies. Both the brands have same market segmentation. Points of Difference Target customers of Vodafone are middle troop citizens whereas Airtel targets the elite and up market aggregation citizens. Airtel positions itself as a lifestyle brand whereas Vodafone positions itself as habitual mans brand. SWOT Subject OF VODAFONE Strengths Diversified geographical portfolio with strong mobile telecommunications operations in Europe, the Middle East, Africa, Asia Pacific and to some amplitude the US Network infrastructure Influential presence in emerging markets such as India Weaknesses Slender focus of coercion of mobile on climate. Negative reimburse on assets (ROA) under perform key competitors liking ATT, BT Portion, Deutsche Telecom US business not nearly as strong as European/rest of the existence operations 80% of its duty is generated in Europe (see below for explanation) Opportunities Improve accessibility to wide range of customers Focus on cost reductions improving returns Majority stake in Hutchison Essar in India Probation and development of modern mobile technologies Threats Highly competitive market All the more lags extreme major competitors in the US Besides high penetration rates in key European markets European Union rule on cross-border cell telephone usage by customers Airtel is the biggest threat in India, it has maximum market participation in India. Meet the rising expectations of the brand loyal customers. PEST Examination Its an controversy of native land at broad macro level examines the kingdom under heading of political,  economic, social technological factors. Political- governmental legal issues affecting how gathering operates Edict Infrastructure Banning of telephone in trustworthy circumstances Health issues Economical Factors influencing the purchasing force of customer companies publish of capital. Valuation of 3G licenses Reward of telephone duration driven down. Worldwide recession. Third existence countries. Social Demographic cultural aspects of existence witch influence customer needs market bigness. Health subject. Demographic social trends. Picture phones. Mobile Etiquette. Saturation site. Technological Modernization innovativeness over a hour of generation influential to contemporary contemporary  technology. The cellular services has been started modern technologies enjoy following- 3G UMTS (2.5G) GPRS/WAP SMS/MMS The VRIO Framework Reward Rarity Imitability Aggregation Competitive implications Network infrastructure Yes No No Yes Competitive parity Diversified revenue base Yes Yes No Yes Temporary competitive utility Salient market position Yes Yes Yes Yes Sustained competitive function Network infrastructure One of Vodafones key technologies and wealth is the strong network infrastructure that supports its operations. To be able to provide mobile services, a strong network infrastructure is fundamental for the society. Vodafone operates 2G networks, through GSM networks, in all its mobile operating subsidiaries, offering its customers services such as voice, subject messaging and basic string services. All the networks application GPRS or 2.5G as well, which enables wireless access with mobile devices to list networks prize the internet. Vodafone extremely controls 3G networks offering its customers mobile broadband record access services allowing list download speeds of up to 384 kilobits per second. 2006 launched High Rapidity Downlink Packet Access (HSDPA) technology shortens download times significantly with record transmission speeds of up to 3.6 megabits per second and makes the usage of mobile broadband services all the more more skilled for the customers. HSDPA is enabled in the existing 3G network with after software updates. (Vodafone, 2007) The strong network infrastructure is a primary resource and enables the native land to respond to the growing customer needs with high quality services these days and in the ultimate. This salient resource is not a rarity in the wireless telecommunication industry and therefore it cannot be costly for the competitors to imitate. Many of the worlds large mobile operators have the same access to the same technology as Vodafone and a governance over massive networks. Vodafone is extremely well organized to exploit the all-inclusive competitive practicable of the network infrastructure by providing the employees a productive and safe working nature with good-looking performance based incentives. This resource is an organizational compel and generates a competitive parity. Diversified revenue mould By acquisitions, stakes in companies, and partner networks Vodafone has strategically expanded its presence to consider the whole existence. The native land has equity interests in 25 countries. Vodafones partner network arrangements extend to a further 38 countries. (Vodafone, 2007) Vodafone has significant mobile operations in countries such as Germany, Italy, Spain, UK, E gypt, Kenya, South Africa, Australia and Contemporary Zealand. In 2007 the largest geographic region was Germany with a contribution of 17.1% to the total revenue, followed by UK 16.3%, Spain 14.1%, Italy 13.5%, and other Europe 13.5%. Arcor and Pacific contributed 9%, Middle East, Africa and Asia 8.2%, and Eastern Europe the rest 9% of the revenues. (Datamonitor, 2007) Vodafones global reach and geographically diversified revenue base is a leading resource for the native land. This primary resource helps the kingdom to compensate its risks and losses. As diversified as Vodafones revenue replica is it is a rarity within the wireless telecommunication industry. Vodafones strategy is to actively plain their portfolio by investing into markets that offer a strong limited position. With strict financial investment criteria Vodafone maximizes its and its shareholders returns. (Vodafone, 2007) Vodafones competitors would not face a bill disadvantage in trying to imitate this resource. It is more about the strategy that a society implements than about the financial resources. Vodafone is well organized to exploit the plentiful competitive feasible of this leading and infrequent resource. The Boards argument is to generate trustworthy that the companys employees are aware of Vodafones strategic goals and mutual obligations. This resource is an organizational vigour and distinctive potency and generates a temporary competitive utility. Influential market position Vodafone is the worlds primary mobile telecommunications society. Vodafone operates in Europe, the Middle East, Africa, Asia Pacific and the US by subsidiary undertakings, associated undertakings and investments. In countries with significant operations Vodafones market shares are impressive; Germany 36%, Italy 33%, Spain 31%, UK 26%, South Africa 58%, US 25%, Egypt 48%, and Australia 18%. (Dossier monitor, 2007) A strong market share with the market leader position is an extremely influential and meagre resource which improves the companys brand image and gives it a solid foundation to enter contemporary credible markets. This resource is imperfectly imitable and the competitors would face a cost disadvantage in obtaining or developing it. Vodafones market leader position is based on the liking and effort of the companys employees. The society is well organized to plain effectively its employees to reach their all-inclusive practicable and benefiting themselves and the native land. This resource is an organizational coercion and sustainable distinctive potency and generates a sustained competitive overhaul. Porter Five Forces Of Vodafone Rivalry The threat of rivalry in this business is impacted by the low number of big firms in the market. There are a sporadic numbers of large firms worldwide that competes for the market share; this lowers the threat of rivalry. The firms that are in the profession on the other artisan are besides competitive and by rationale of of a relative slow market activity in this industry the firms fight over the market shares that are elsewhere there and that increase the threat. There is extremely a low level of switching costs to

Dangerous Liaisons: Present and Past Essay -- Dangerous Liaisons Essay

Dangerous Liaisons: Present and Past      Ã‚     Halfway through viewing Dangerous Liaisons, a remarkable contrast as well as a huge parallel came to mind.   The film's principal characters' treatment of their promiscuity was quite different from what we see today.   They were quite covert about their sexual relations, and often concocted cunning plans to assure the secrecy of their activities.   Today we find quite the opposite taking place on our news programs and talk shows.   It seems to me that the cause of this whole difference in treatment of sexuality is due to the advent of mass media.   That pre-Revolutionary French society was not completely different from today, however.   Like our treatment of the Clinton/Lewinsky scandal, the common people of the late 18th century French society were quick to ridicule the Marquise for her promiscuity revealed.   We, as a society, are still just as quick to gossip over someone else's sins while being guilty of the same.   It is simply a conditi on of being human.   In short, the story set forth in the film Dangerous Liaisons shows both a striking contrast, due to technology, and a very remarkable parallel, due to a double standard brought on by the human condition, between the way sexual relations and promiscuity were viewed in the late 18th century and how we view them today at the close of the 20th.      Ã‚  Ã‚  Ã‚  Ã‚   The importance of stealth in promiscuous relations to the French aristocracy pervades the entire film.   We see throughout the film that the Marquise is quite fond of entertaining guests in her domicile, which is flanked by a wall of mirrors.   Early in the film we learn that there is another set of rooms entirely behind the wall, her "private" bedchambers.   It... ... French revolution.   Most of us really don't care if the rest of the world thinks, or even knows for sure if, we are carrying on promiscuous lives.   Sex is just another daily event.   It is pop culture thanks to mass media.   Our cunning Valmont would probably be very bored today, for his sexual conquests would just be too easy for him.   The Marquise would probably be having sex on the other side of the mirrors.   However, when the truth about them is known for certain, I bet we would treat them just as badly as we are treating the leader of the free world.   Our society is quick to judge, even when we could easily be judged for the same offenses.   We are humans after all.   Ã‚   WORKS CITED Heinein, Maryam.   "Couple plan to lose virginity online" Los Angeles, CA Channel 4  Ã‚   News Home Page.   16 July 1998.   <www.msnbc.com/local/KNBC/111301.asp>

History and Significance of Cavendish Banana Essay

The banana plant, or Musa acuminata, is one of the most important fruiting plants on Earth. This plant belongs to the Musaceae family, also known as the â€Å"banana family†. The genus Musa refers to â€Å"large herbaceous flowering plants† with fruit that is usually elongated and curved, with a yellow, purple, or red rind covering soft starchy fruit (Merriam-Webster). Banana plants are often mistaken for trees, because their â€Å"false stem† or pseudostem resembles a tree trunk. However, trees are dicots with organized vascular bundles while banana plants are monocots, which have scattered vascular bundles. The average cultivated banana plant stands at 16 feet tall, although they may range from 10 to 23 feet (Nelson 26). A mature banana plant forms an inflorescence at the top of the pseudostem, a structure known as the â€Å"banana heart†. Each banana heart usually develops bunches of banana fruits made up of tiers (called â€Å"hands†) with as ma ny as 20 fruit to a tier. â€Å"Cultivated bananas are sterile and develop the typical seedless fruits without the need for pollination† (Van Wyk). Bananas are one of the most important fruits because of the role they play in the global economy, food security, and the everyday lives of people around the world. Bananas originated in Southeast Asia, which is still the center of banana diversity in flavor, scent, texture, color, shape, and size. However, bananas were most likely domesticated first in Papua New Guinea, where cultivation can be traced back to times between 5000 and 8000BC. Around 1000AD, the banana crop spread to Africa through Indo-Malaysian immigrants who colonized Madagascar, and also to the Pacific region (Van Wyk). In the 15th and 16th centuries, banana plantations began to sprout up in the Atlantic Islands, Brazil, and western Africa under the care of Portuguese colonists. Shortly following the Civil War, North Americans started eating bananas on a small and expensive scale. In the 1880s, banana consumption in the United States became a lot more widespread due to advancements in transportation and refrigeration (Koeppel). Today, Americans eat more bananas than apples and oranges combined (Koeppel). This development of modern transportation networks and storage materials allowed for the introduction of the earliest modern banana plantations located in Jamaica and other regions in the Western Caribbean Zone and Central America (New Zealand Herald). This yellow fruit has played a big role in economies all over the world. Banana plants are currently being produced in over 107 different countries, primarily for their and less frequently for producing fiber, banana wine, and as ornamental plants. The 2011 study of production and exportation of bananas and plantains by the Food and Agricultural Organization found that worldwide, we produced a total crop of 145 million metric tonnes. India led the world by producing 20% of this, followed by Uganda, China, the Philippines, and Ecuador. However, the leading exporters of bananas and plantains were Ecuador (which exported 5.2 million metric tonnes, making up 29% of worldwide banana and plantain exportation) followed by Costa Rica, Colombia, the Philippines, and Guatemala. Although plantains were included in this study, Ecuador did specify that 93% of its exportation statistic was made up of solely bananas (FAOSTAT). The delicious fruit is used frequently in the daily lives of people around the world. Bananas can be eaten raw or baked in both savory and sweet dishes. Some popular examples are fruit salads, milkshakes, yogurts, pancakes, breads, and the famous banana split. Plantains are not distinguished from bananas in some parts of the world because they are very similar, but can be differentiated by their lower sugar and higher starch content. Plantains are usually used as a vegetable in African and West Indian cuisine. Bananas are cultivated on an extremely large scale in tropical regions, so they remain a big staple in the diets of millions of people in Asian and African populations, and in other developing countries (Van Wyk). Since banana plants produce fruit all year, they present an invaluable food source during the time of year between harvests known as the â€Å"hunger season†. This, combined with their exceptional nutritional value—an individual banana has an energy yield of about 95-125 kcal and the ripe fruit comes equipped with a large variety of essential vitamins and minerals—makes them essential to food security worldwide (Anania, van Wyk). Price competition among supermarkets has reduced margins, leading to lower prices for growers. Chiquita, Del Monte, Dole, and Fyffes have somewhat of a monopoly over the banana plantation business, and their plantations are centralized in Ecuador, Colombia, Costa Rica, Guatemala, and Honduras. Many producers in these countries are wealthy land owners that have tried to raise their prices by marketing their bananas as â€Å"fair trade† or Rainforest Alliance-certified (Wikipedia). The term â€Å"banana republic† has been used to describe countries like Costa Rica, Honduras, and Panama because the banana trade has become the dominant part of their economy. Banana producers have also played a large political role, including â€Å"working with local elites and their rivalries to influence politics or play to the international interests of the United States, especially during the Cold War, to keep the political climate favorable to their interests† (New Zealand Herald). Although banana production is a huge industry, the entire banana species is facing an increasingly serious problem. The most popular cultivar of bananas was Gros Michel for quite some time, but after an attack by a soil fungus called the Panama disease, this cultivar was almost completely wiped out. After a large amount of agricultural research, scientists were able to produce the Cavendish cultivar, which has made up the majority of banana crops for the past 40 years. However, the Cavendish banana is also in danger. T he Black Sigatoka fungus has begun to attack Cavendish banana plants all over the world. This once high-yielding crop has decreased in yield by 50-70% and the lifespan of banana plants has dropped from about 30 years to an average of only two (Alison). Researchers blame the vulnerability of the banana plants on the monogenetic cultivation, resulting from commercial motives. Plantation owners and farmers have been selectively breeding bananas since the beginning of their cultivation 10,000 years ago, which is why the modern cultivar is seedless and sterile (Alison). This has resulted in banana crops with no genetic diversity, which leaves them helpless against environmental stresses, including disease and crop pests. Some experts predict that cultivation of the Cavendish banana will become unviable within the next 10-20 years, so agricultural researchers are searching for an equivalent banana cultivar, but it has proven difficult because most of the cultivars used in other countries produce bananas that are more starchy and thus used in cooking instead of eaten raw as a sweet snack. Over time, genetic modification and selective breeding of bananas has transformed what we know as a banana from a small, seed-filled, starchy, wild banana to the huge-in-comparison Cavendish dessert banana (Figure 1). Because of this, various hybridization and genetic engineering programs are exploring the wild banana genomes in an attempt to produce a â€Å"disease-resistant, mass-market banana† (Wikipedia). Bananas represent a delicious and essential part of the world’s economy and food security, so hopefully the extensive agricultural research will pay off to create a new banana that is ready to ward off environmental pressures. Cavendish bananas are the most important cultivar in the world, representing all of the exports in the statistical figures discussed earlier†¦ The Cavendish â€Å"dessert banana† that is eaten raw and is most common in the US is the one that is under attack by the Black Sigatoka fungus. â€Å"why bananas† instead of going through prompt. Figure 1: The common Cavendish dessert banana, left, is shown with the seed-filled wild variety (Mestel) Bibliography Alison, Robert. World: Bananas are a Dying Breed. Globe and Mail. 19 July 2003. www.corpwatch.org Anania, Giovanni. How would a WTO agreement on bananas affect exporting and importing countries? July 2009, Issue Paper No.21, ICTSD â€Å"Banana†. Merriam-Webster Online Dictionary. Retrieved 2013-01-04 â€Å"Banana†. Wikipedia, the free encyclopedia. http://en.wikipedia.org/wiki/banana Big-business greed killing the banana – Independent, via The New Zealand Herald, Saturday May 24, 2008, Page A19 â€Å"FAOSTAT†. Food and Agriculture Organization of the United Nations. Van Wyk, Ben-Erik. Food Plants of the World, an Illustrated Guide. October 2005. Timber Press. Koeppel, Dan. Banana: The Fate of the Fruit that Changed the World (New York: Hudson Street Press, 2008), pp. 51–53 ISBN 0-452-29008-2 Koeppel, Dan. Yes We Will Have No Bananas. New York Times. 18 June 2008. Nelson, Ploetz & Kepler 2006, p.26 Mestel, Rosie. Banana genome sequencing gives a boost to pest-plagued fruit. Los Angeles Times. 11 July 2012. http://articles.latimes.com

Homework Essay

Chapter 5 1. Describe how we measure the clinical performance of an HCO as a whole? For example, can you aggregate good performance in cardiology and poor performance in obstetrics, and say â€Å"overall, performance is average†? It depends on how measurement is being done. If a scorecard is used, yes the performance could be aggregated. However, the book mentions moving the departments off the scorecard that do not need improvements and focusing on the departments that aren’t doing well or need improvement in certain areas. Scorecards are beneficial in showing overall performance but can also be evaluated to see which departments are not meeting or exceeding the benchmark. If measurement was on a department basis and one was not doing well, that department would need to focus on the developmental areas in order to say that performance is good. â€Å"Overall† means an average or an overview. It’s not specific to one department but an average of all. One could fail a nd others exceed in which â€Å"overall performance† would be â€Å"average.† Chapter 6 1. Describe how an institution can ensure that its medical staff plan is realistic? List the specific steps you think would be important, and which would make a reassuring checklist when presented to physicians and to the governing board. An institution needs to measure input and output to effectively staff the facility. Input can be measured by patient arrivals and appointment requests (request for care). Output can be measured by patients treated, cost per case, quality and access. The physician organization also assists in providing excellent care by recruiting and retaining physicians necessary to provide this care. Physician supply should remain open to leave and come as the community demand raises and lowers. However, it is more effective to be strategic in planning the staffing needs. Too big leaves physicians underworked. Too small leaves physicians ­Ã‚ ­ overworked. A medical staff plan should be implemented to protect physicians  against new competitors. 2. Medical staff leadership: Why should medical staff leadership be appointed by and accountable to the governing board, as opposed to being selected entirely by the medical staff or by the executive? To avoid tax situations, the board must remain nonphysicians (pg 205). Also the board must vote for what is in the best interest of the community. If there were several physicians on the board or the medical staff or executive appointed this, it would be considered a conflict of interest because it’d be harder for the medical staff to do what’s in the best interest of the community rather than what’s in the best interest of the physicians. 3. What is the goal of communication with physicians? How is that goal attained in large organizations? The intent of the communication network is to identify potential conflicts in advance, analyze and understand them (pg 205). PITs, surveys and organizational guidelines and processes are implemented to help resolve these issues. Bylaws are also set and used to describe rights and obligations of each party. They are also used to encourage negotiations and conflict resolution (pg 206).

TIVO essays

TIVO essays TiVo in 2003 was a leading provider of digital video recorder (DVR) technology and services. DVRs are similar to VCRs except that TV recordings are made to hard disks rather than onto a tape. DVRs are going to change the way that people watch and enjoy TV. With the DVR technology the user is able to record, pause, fast-forward, and rewind live TV. However, in order to compete with the DVR technology, some companies such as Comcast offer VOD (Video on Demand). With VOD, all content is available 24 hours a day therefore consumers would have no need to purchase DVR products. In order to stay competitive, Comcast today offers both VOD and DVR services. The cost of the DVR service typically ranges from $5 to $10 a month. At this point in time there is no set standard or format for the DVR technology, therefore an opportunity presents itself for a company to set a standard. If TiVo plays their cards right, I believe that this technology could become a platform technology where thi rd parties could add value. TiVos future could be very profitable if they are successful in launching TiVo as a protocol. For example, TiVo now has a music protocol that allows TiVo to play digital music on your television. In the future, other services will interact with, but not sit on top of, the DVR. In order for this strategy to be successful, TiVo would have to reengineer their non modular product into a piece of modular equipment which can easily adapt to different hardware and software environments. As a result, TiVo will be able to greatly reduce the costs that are associated with extending its technology to a new OEM or CE device. The patents that TiVo has filed will also help them to develop a dominant standard or format in the DVR industry. TiVo has three major patents that they received in 2001. One of the patents is for personal video recording software and hardware design and the other two patents are for core DV...

Shea's One of a Kind Boutique Term Paper Example | Topics and Well Written Essays - 1000 words

Shea's One of a Kind Boutique - Term Paper Example Role of Technology in the Effectiveness and Efficiency of the Business Technology can be an important factor in the effectiveness and efficiency of a business if applied properly. In the boutique business, technology would be used smartly in order to make the business more effective and more efficient. A central information system will be set up and all the terminals in the business would be connected to each other. Any entry of data in one terminal would automatically update the data in all the terminals, thus the information would be centralized (Gottschalk, 2007). Use of barcodes will be made and each item in the outlets will be assigned a unique barcode. The barcode will hold the essential information such as price and name of the item. The entry of the data would not be done manually but it will be automated through the use of barcode readers and this information will be updated in the central servers. In case of a sale, the invoice will be generated once the barcode is entered in the system. Thus, the item will be moved from the inventory records and it will be recorded as sold. Another use of technology would be the placement of trackers on the items, specially the items that cost more, in order to ensure that the items are not moved from the inventory unless proper recording has been done in the system in this regard. This control system would also ensure that the items are not stolen from the boutique. Cloud Computing Cloud computing is the sharing of software, information and other utilities over a network among computers and other devices. Cloud computing is a relatively new concept but it is proving to be highly essential for the businesses where centralization of information is becoming necessary. Cloud computing is a combination of infrastructure, platform and applications. Infrastructure include the network, storage and servers; platform includes the database, identity and object storage and the applications include the monitoring, communication, content and financial information. Users access the cloud based applications from their devices using the network or if they do not have access to the network, they can access it over the internet if the network allows virtual access. Cloud computing allows the management to run the business even from remote locations. In this manner, the business remains uninterrupted even when the core management is unavailable (Miller, 2008). For the boutique business, cloud computing can play a very important role. The owners of the business can keep track of all the records in real time without even being required to be available in the premises of the boutique all the time. Another positive aspect of the cloud computing services is that they can be accessed from mobile devices too. Through virtual access, the owners of the business can keep track of all the transactions and financial data of the business even when they are on the move. The major weakness associated with cloud computing in the business is the threat of illegitimate intervention and leakage of information. Since all the records are centralized on the cloud database, any intervention into the network may cause a theft of the confidential records. Technology and Confidential Information Almost all the businesses have some trade secrets and certain records which are not meant to be seen by outsiders or the competitors. The confidentiality

Tort assignment Essay Example | Topics and Well Written Essays - 2500 words

Tort assignment - Essay Example ? to all his lawful visitors, except insofar as he is free to and does extend, restrict, modify, or exclude his duty to any visitor or visitors by agreement or otherwise.† It also applies to a person who enters the premises in order to fulfill a contractual right. This is the law that is applicable as we review the facts of the case that we are presented with. In this case, Peter, who owns Rawley House, decided to have the house redecorated and employed a local electrician, Steven, to install new wall lights in the long gallery. After Steven had finished the installation, Peter employed Thomas, a decorator, to paint the walls of the gallery. While painting the walls Thomas suffered severe burns as a result of touching a live wire which Steven had left protruding from the wall. After work was completed, Peter allowed the local Historical Society to visit the house. In the entrance hall of the house is a notice which states: "The owner welcomes visitors to the property but cannot be held responsible for any injuries sustained by person or property during the course of the visit." Just after the Historical Society arrived at the Rawley Hose, Victor, a poacher, climbed over the wall onto Peters land. Victor caught his footing in a trap set to cat ch foxes. On hearing Victors screams. Peter, and his visitors, rushed out of the house. During the commotion Sam, aged 5, wandered into the garden. he climbed up a rotten rails trellis, which was lodged against the garden wall, and fell through a glass roof severely injuring himself. Sams father, who had brought him on the visit to Rawley House, found the injured boy thirty minutes later. Thomas has a right to claim damages from Peter by virtue of the employer-employee relationship. However, under the Occupiers’ Liability Act, he may have to seek damages against the local electrician, Steven, who is an independent contractor, absent any showing that Peter acted negligently in the hiring and selection of Steven as his